
BRITTANY L. TYLER
BRAND MARKETING MANAGER
- About -
Hi, I'm Brittany.
I'm a New York City based Marketing Manager, Brand Strategist, and Crafter Extraordinaire.
When I'm not deep in my next book, you can find me building brand experiences and messaging strategies for companies that range from small start-ups to national retail brands. However you found me, stick around for a while and learn a little bit more about what I've done and what I do. If you're interested in working with me (or seeing pictures of my cat) feel free to reach out. I love making new connections.
- Creative -
RAFAELLA FALL 2019 SOCIAL PHOTOSHOOT
RAFAELLA FALL 2019 SOCIAL PHOTOSHOOT
Quarterly Fall 2019 Social Media photoshoot, shot in Miami, FL at the Pery Intl. Headquarters.
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Social Message Planning
Outfit Styling
Shot List Creation + Inspiration
On Set Direction
Retouching Notes
Budget + Invoice Processing
RAFAELLA HOLIDAY 2019 SOCIAL PHOTOSHOOT
RAFAELLA HOLIDAY 2019 SOCIAL PHOTOSHOOT
Quarterly Holiday 2019 Social Media photoshoot, focusing on holiday dressing and gifting.
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Social Message Planning
Outfit Styling
Shot List Creation + Inspiration
On Set Direction
Retouching Notes
Budget + Invoice Processing
RAFAELLA WINTER 2020 SOCIAL PHOTOSHOOT
RAFAELLA WINTER 2020 SOCIAL PHOTOSHOOT
Quarterly Winter 2020 Social Media photoshoot, focusing of resort wear and pastel colors.
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Social Message Planning
Outfit Styling
Shot List Creation + Inspiration
On Set Direction
Retouching Notes
Budget + Invoice Processing
RAFAELLA SPRING 2020 CAMPAIGN PHOTOSHOOT
RAFAELLA SPRING 2020 CAMPAIGN PHOTOSHOOT
Spring 2020 Campaign photoshoot featuring Khrystana, from America's Next Top Model.
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Seasonal Message Planning
Outfit Styling
Shot List Creation
Art Direction + Inspiration
On Set Direction
Retouching Notes
Budget + Invoice Processing
RAFAELLA SPRING 2020 SOCIAL PHOTOSHOOT
RAFAELLA SPRING 2020 SOCIAL PHOTOSHOOT
Quarterly Spring 2020 Social Media photoshoot, focusing on coastal vibes and soft dressing.
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Social Message Planning
Outfit Styling
Shot List Creation + Inspiration
On Set Direction
Retouching Notes
Budget + Invoice Processing
RAFAELLA MARKET WEEK SHOWROOM
RAFAELLA MARKET WEEK SHOWROOM
Seasonal Update to the Rafaella Showroom for Market Week appointments.
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Message Planning
Showroom Set Up + Styling
Graphic Creation
Appointment Attendance
Pitch Deck Creation
- Brand Design -
Brand and Marketing package for a meditation studio, located in Larchmont, NY.
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Logo Design
Brand Guidelines
Creative Templates
Website Design
Initial Marketing Strategy
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Brand and Marketing package for a non-profit organization to raise awareness of the effects of trauma and provide resources to businesses.
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Logo Design
Brand Guidelines
Creative Templates
Website Design
Initial Marketing Strategy
Launch Video Creation (via Zoom)
Brand package for small donut shop franchise, located in Dover, Ohio.
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Company Name Ideation
Logo Design
Brand Guidelines
Creative Templates
Website Design
- Strategy -
SEASONAL STRATEGY
SEASONAL STRATEGY
Creation of strategy based on seasonal product ideas and sales goals.
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CFT Marketing Contact
Marketing PLC Management
Strategy + Concepting
Product Information
Messaging Calendar, etc.
Budget Management + Invoice Processing
Photoshoot Planning
EDITORIAL MESSAGING
EDITORIAL MESSAGING
Working Cross-functionally to identify key messages and investments and establish editorial messaging across a seasonal calendar.
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CFT Marketing Contact
Messaging Calendar Management
Brief Creation
Creative Direction
Product Information
SOCIAL MEDIA
SOCIAL MEDIA
Ongoing Social Media Management
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Message Cadence Planning
Calendar Management
Image Selection + Placement
Execution Utilizing Curalate + Sprout Social
Paid Social
Product Tags + Linking
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PROMOTIONS
PROMOTIONS
Planning cross-functionally to create new ideas for promotion and sales periods based on last year sales information and goals.
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Planning Contact
Legal Approval Routing
Messaging Cadence
Creative Direction
Brief Management
STORE SIGNAGE
STORE SIGNAGE
Store Signage Management distribution and streamlined signage update.
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Streamlined Messaging
Image Selection based on Retailer Buy
Project + Creative Management
Budget Tracking + Invoice Processing
Store Communication
Distribution + Tracking Shipment
Update Reduced Waste + Added Cost Savings
CHARITABLE
CHARITABLE
Charitable initiatives that reflect the values of our brand positioning and donation drivers. Partners include BCRF, HERlead, St. Jude, and Delivering Good.
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Program Messaging
Brief Creation
Legal Approval Routing
Creative Management
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PRESS PREVIEWS
+ MEDIA BUYS
PRESS PREVIEWS
+ MEDIA BUYS
Organic and Paid media opportunities through press previews and campaign media buys.
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Product Information
Press Preview Events
Creative Direction
Brand Management
Budget Management + Invoicing
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PROJECT: HARPER + LIV
PROJECT: HARPER + LIV
Pre-Launch of Off-Price Rafaella sister-brand, Harper + Liv.
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Brand Book Creation
Market Research + Competitive Analysis
Creative Design + Direction
PROJECT: ANN TAYLOR
INFINITE STYLE
PROJECT: ANN TAYLOR
INFINITE STYLE
Clothing subscription box service by Ann Taylor.
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Program Owner
Marketing Strategy
Creative Direction
Agency Management
Budget Tracking + Invoice Processing
Photoshoot Planning
Message Creation based on Merchandising Buys
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PROJECT: ANN TAYLOR
INSPIRED BY
PROJECT: ANN TAYLOR
INSPIRED BY
Monthly feature on Inspired and Inspiring women, curated by Grace Bonney, Author of In The Company of Women and founder of Design*Sponge.
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Program Management
Execution
Brief Creation
PROJECT: ANN TAYLOR
PANTHEM
PROJECT: ANN TAYLOR
PANTHEM
International Women's Day Anthem around
empowerment (and the right the wear pants).
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Campaign Management
Media Liaison
Creative Direction
Campaign Execution
PROJECT: ANN TAYLOR OUR PANTS ARE EVERYTHING
PROJECT: ANN TAYLOR OUR PANTS ARE EVERYTHING
Just like the women who wear them. The campaign highlights the wide array of women's bodies (and fits).
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Campaign Management
Execution
Media Liaison
PROJECT: ANN TAYLOR
LET'S WORK TOGETHER
PROJECT: ANN TAYLOR
LET'S WORK TOGETHER
Fall Campaign positioning Ann Taylor as a go-to destination for women's workwear.
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Campaign Strategy
Messaging
Creative Management
Execution
PROJECT: ANN TAYLOR
LUXEWEAR
PROJECT: ANN TAYLOR
LUXEWEAR
From Boarding to Boardroom, a collection that is designed for a day as versatile as your life.
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Collection Launch
Media Liaison
Program Execution
PROJECT: COEIO
PROJECT: COEIO
Eco-friendly burial suits containing mushroom spores to help aid in decomposition. Founded by TEDtalk speaker, Jae Rhim Lee.
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Product Creation
Marketing
Management
Bio Material Placement