BRITTANY L. TYLER

BRAND MARKETING MANAGER

 

-  About  -

Hi, I'm Brittany. 

I'm a New York City based Marketing Manager, Brand Strategist, and Crafter Extraordinaire.

When I'm not deep in my next book, you can find me building brand experiences and messaging strategies for companies that range from small start-ups to national retail brands. However you found me, stick around for a while and learn a little bit more about what I've done and what I do. If you're interested in working with me (or seeing pictures of my cat) feel free to reach out. I love making new connections.

 
 

-  Creative  -

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RAFAELLA FALL 2019 SOCIAL PHOTOSHOOT

Quarterly Fall 2019 Social Media photoshoot, shot in Miami, FL at the Pery Intl. Headquarters.

Social Message Planning

Outfit Styling

Shot List Creation + Inspiration

On Set Direction

Retouching Notes

Budget + Invoice Processing

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RAFAELLA HOLIDAY 2019 SOCIAL PHOTOSHOOT

Quarterly Holiday 2019 Social Media photoshoot, focusing on holiday dressing and gifting.

Social Message Planning

Outfit Styling

Shot List Creation + Inspiration

On Set Direction

Retouching Notes

Budget + Invoice Processing

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RAFAELLA WINTER 2020 SOCIAL PHOTOSHOOT

Quarterly Winter 2020 Social Media photoshoot, focusing of resort wear and pastel colors.

Social Message Planning

Outfit Styling

Shot List Creation + Inspiration

On Set Direction

Retouching Notes

Budget + Invoice Processing

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RAFAELLA SPRING 2020 CAMPAIGN PHOTOSHOOT

Spring 2020 Campaign photoshoot featuring Khrystana, from America's Next Top Model.

Seasonal Message Planning

Outfit Styling

Shot List Creation

Art Direction + Inspiration

On Set Direction

Retouching Notes

Budget + Invoice Processing

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RAFAELLA SPRING 2020 SOCIAL PHOTOSHOOT

Quarterly Spring 2020 Social Media photoshoot, focusing on coastal vibes and soft dressing.

Social Message Planning

Outfit Styling

Shot List Creation + Inspiration

On Set Direction

Retouching Notes

Budget + Invoice Processing

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RAFAELLA MARKET WEEK SHOWROOM

Seasonal Update to the Rafaella Showroom for Market Week appointments.

Message Planning

Showroom Set Up + Styling

Graphic Creation

Appointment Attendance

Pitch Deck Creation

 

-  Brand Design  -

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Brand and Marketing package for a meditation studio, located in Larchmont, NY.  

Logo Design

Brand Guidelines

Creative Templates

Website Design

Initial Marketing Strategy

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Brand and Marketing package for a non-profit organization to raise awareness of the effects of trauma and provide resources to businesses.

Logo Design

Brand Guidelines

Creative Templates

Website Design

Initial Marketing Strategy

Launch Video Creation (via Zoom)

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Brand package for small donut shop franchise, located in Dover, Ohio.  

Company Name Ideation

Logo Design

Brand Guidelines

Creative Templates

Website Design

 

-  Strategy  -

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SEASONAL STRATEGY

Creation of strategy based on seasonal product ideas and sales goals.

CFT Marketing Contact

Marketing PLC Management

Strategy + Concepting

Product Information

Messaging Calendar, etc.

Budget Management + Invoice Processing

Photoshoot Planning

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EDITORIAL MESSAGING

Working Cross-functionally to identify key messages and investments and establish editorial messaging across a seasonal calendar.

CFT Marketing Contact

Messaging Calendar Management

Brief Creation

Creative Direction

Product Information

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SOCIAL MEDIA

Ongoing Social Media Management

Message Cadence Planning

Calendar Management

Image Selection + Placement

Execution Utilizing Curalate + Sprout Social

Paid Social

Product Tags + Linking

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PROMOTIONS

Planning cross-functionally to create new ideas for promotion and sales periods based on last year sales information and goals.

Planning Contact

Legal Approval Routing

Messaging Cadence

Creative Direction

Brief Management

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STORE SIGNAGE

Store Signage Management distribution and streamlined signage update.

Streamlined Messaging

Image Selection based on Retailer Buy

Project + Creative Management

Budget Tracking + Invoice Processing

Store Communication

Distribution + Tracking Shipment

Update Reduced Waste + Added Cost Savings

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CHARITABLE

Charitable initiatives that reflect the values of our brand positioning and donation drivers. Partners include BCRF, HERlead, St. Jude, and Delivering Good.

Program Messaging

Brief Creation

Legal Approval Routing

Creative Management

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PRESS PREVIEWS
+ MEDIA BUYS

Organic and Paid media opportunities through press previews and campaign media buys.

Product Information

Press Preview Events

Creative Direction

Brand Management

Budget Management + Invoicing

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PROJECT: HARPER + LIV

Pre-Launch of Off-Price Rafaella sister-brand, Harper + Liv.

Brand Book Creation

Market Research + Competitive Analysis

Creative Design + Direction

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PROJECT: ANN TAYLOR
INFINITE STYLE

Clothing subscription box service by Ann Taylor.

Program Owner

Marketing Strategy

Creative Direction

Agency Management

Budget Tracking + Invoice Processing

Photoshoot Planning

Message Creation based on Merchandising Buys

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PROJECT: ANN TAYLOR 
INSPIRED BY

Monthly feature on Inspired and Inspiring women, curated by Grace Bonney, Author of In The Company of Women and founder of Design*Sponge.

Program Management

Execution

Brief Creation

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PROJECT: ANN TAYLOR
PANTHEM

International Women's Day Anthem around 

empowerment (and the right the wear pants).

Campaign Management

Media Liaison 

Creative Direction

Campaign Execution

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PROJECT: ANN TAYLOR OUR PANTS ARE EVERYTHING

Just like the  women who wear them. The campaign highlights the wide array of women's bodies (and fits).

Campaign Management

Execution

Media Liaison

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PROJECT: ANN TAYLOR 
LET'S WORK TOGETHER

Fall Campaign positioning Ann Taylor as a go-to destination for women's workwear. 

Campaign Strategy

Messaging

Creative Management

Execution

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PROJECT: ANN TAYLOR
LUXEWEAR

From Boarding to Boardroom, a collection that is designed for a day as versatile as your life.

Collection Launch

Media Liaison

Program Execution

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PROJECT: COEIO

Eco-friendly burial suits containing mushroom spores to help aid in decomposition. Founded by TEDtalk speaker, Jae Rhim Lee.

Product Creation

Marketing

Management

Bio Material Placement

 

-  Contact  -

Thanks - I'll be in touch soon!