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PHOTO

My specialty lies in connecting business goals with beautiful creative. I excel at working cross functionally with various teams to identify opportunities, organize, and ideate. Particularly adept in the planning aspect of photo, I'm a wiz at managing budgets, creating briefs, and ensuring that all creative ladders up to the overall brand aesthetic and guidelines. I'm scrappy enough to pitch in when short staffed and knowledgable in all aspects, but smart enough to leave that to the experts. 

ON-FIGURE PHOTOGRAPHY

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My experience with on-figure photography ranges from on-set creative direction to planning and casting. During my time at Rafaella, I was tasked with cutting our photography budget. By utilizing an in-studio location, talented models, and minimal prop styling, we were able to exceed our original shot list as well as deliver photos at a 61% cost decrease to seasons prior. 

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Skills:

  • On Set Direction

  • Outfit Styling

  • Shot List Creation

  • Message Planning

  • Model Selection

  • Location Scouting

  • Retouching Notes

  • Budget Management

LAYDOWN PHOTOGRAPHY

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Shortly after arriving at Rafaella, I took stock of the imagery we were tasking to third party vendors and sought to better align it with our brand standards and aesthetic. By bringing laydown photography in house, we were able to increase the numbers of shots by 54% while decreasing costs by 67%.

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  • On Set Direction

  • Outfit Styling

  • Shot List Creation

  • Message Planning

  • Prop Sourcing

  • Soft Styling (in a pinch)

  • Retouching Notes

  • Budget Management

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ECOMM PHOTOGRAPHY

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Over the course of a year, I handled approximately 2,200 different SKUs for e-commerce photography. From placing sample orders with factories to delivering final images, I streamlined the process and implemented guidelines to things run smoothly.

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  • On Set Direction

  • Outfit Styling

  • Shot List Creation

  • Model Selection

  • Fit Information

  • Retouching Notes

  • Budget Management

  • Sample Order and Tracking

  • Photo Delivery to Vendors

ADDITIONAL SKILLS

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I'm no stranger to getting scrappy and going the extra mile. By working for small companies (with small budgets), it's not out of the ordinary to utilize old skills or learn a few extra ones.

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  • Minimal Retouching

  • Soft Styling

  • Video Production

  • GIF and Video Creation

  • On-Set Fit 

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