AT_SPRING_PANTS_SHOT_04_001_v3_QC_FINAL_

STRATEGY

My specialty lies in connecting business goals with beautiful creative. I excel at working cross functionally with various teams to identify opportunities, organize, and ideate. Particularly adept in the planning aspect of photo, I'm a wiz at managing budgets, creating briefs, and ensuring that all creative ladders up to the overall brand aesthetic and guidelines. I'm scrappy enough to pitch in when short staffed and knowledgable in all aspects, but smart enough to leave that to the experts. 

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STRATEGY

Crafting an omni-channel campaign is more than having a great idea - it's understanding how that idea takes shape in each channel. As Brand Marketing Manager, it's my responsibility to create this 360 degree picture and ensure that each individual part ladders up to the overall campaign message and intent.

Skills:

  • Photo Strategy

  • Creative Development + Management

  • Brief Development

  • Budget Management

  • Channel Execution

  • Project Management + Timeline

BRIEFING + CAMPAIGNS

Crafting an omni-channel campaign is more than having a great idea - it's understanding how that idea takes shape in each channel. As Brand Marketing Manager, it's my responsibility to create this 360 degree picture and ensure that each individual part ladders up to the overall campaign message and intent.

  • Skills:

  • Photo Strategy

  • Creative Development + Management

  • Brief Development

  • Budget Management

  • Channel Execution

  • Project Management + Timeline

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PLANNING

Over the course of a year, I handled approximately 2,200 different SKUs for e-commerce photography. From placing sample orders with factories to delivering final images, I streamlined the process and implemented guidelines to things run smoothly.

  • On Set Direction

  • Outfit Styling

  • Shot List Creation

  • Model Selection

  • Fit Information

  • Retouching Notes

  • Budget Management

  • Sample Order and Tracking

  • Photo Delivery to Vendors

ADDITIONAL SKILLS

I'm no stranger to getting scrappy and going the extra mile. By working for small companies (with small budgets), it's not out of the ordinary to utilize old skills or the learn a few extra ones.

  • Minimal Retouching

  • Soft Styling

  • Video Production

  • GIF and Video Creation

  • On-Set Fit